Marketplace fee comparison

Amazon, eBay, Etsy, Shopify, Walmart and TikTok Shop selling fees on one sale — side by side.

MarketplaceSelling feesEffective %Net profit
Amazon$3.7515.0%$11.25
eBay$3.8015.2%$11.20
Etsy$2.8311.3%$12.17
Shopify · lowest fees$1.034.1%$13.97
Walmart$3.7515.0%$11.25
TikTok Shop$1.506.0%$13.50
Fee breakdown
Amazon
$3.75
Referral fee
$3.75
eBay
$3.80
Final value fee
$3.40
Per-order fee
$0.40
Etsy
$2.83
Listing fee
$0.20
Transaction fee
$1.63
Payment processing
$1.00
Shopify
$1.03
Payment processing
$1.03
Walmart
$3.75
Referral fee
$3.75
TikTok Shop
$1.50
Commission fee
$1.50

Compares selling & payment fees only — Amazon FBA fulfillment and Shopify's monthly subscription are excluded so platforms line up fairly. For all-in costs use the full calculators below.

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What's included

This compares selling & payment fees only — each marketplace's referral, transaction or final-value fee plus payment processing and any per-order or listing fee. Amazon FBA fulfillment and Shopify's monthly subscription are excluded so the platforms line up fairly. Use each marketplace calculator for an all-in estimate including those optional costs.