Marketplace fee comparison (UK)
Amazon vs eBay vs Etsy vs Shopify selling fees on one UK sale — side by side.
| Marketplace | Selling fees | Effective % | Net profit |
|---|---|---|---|
| Amazon | £3.75 | 15.0% | £11.25 |
| eBay | £3.22 | 12.9% | £11.78 |
| Etsy | £3.10 | 12.4% | £11.90 |
| Shopify · lowest fees | £0.75 | 3.0% | £14.25 |
Fee breakdown
- Amazon
- £3.75
- Referral fee
- £3.75
- eBay
- £3.22
- Final value fee
- £2.73
- Per-order fee
- £0.40
- Regulatory operating fee
- £0.09
- Etsy
- £3.10
- Listing fee
- £0.15
- Transaction fee
- £1.63
- Payment processing
- £1.20
- Regulatory operating fee
- £0.12
- Shopify
- £0.75
- Payment processing
- £0.75
Compares selling & payment fees only — Amazon FBA fulfillment and Shopify's monthly subscription are excluded so platforms line up fairly. For all-in costs use the full calculators below.
Compare two marketplaces
- Amazon vs eBay fees (UK)
- Amazon vs Etsy fees (UK)
- Amazon vs Shopify fees (UK)
- eBay vs Etsy fees (UK)
- eBay vs Shopify fees (UK)
- Etsy vs Shopify fees (UK)
What's included
This compares selling & payment fees only for UK business sellers — each marketplace's referral, transaction or final-value fee, payment processing, and any per-order, listing or regulatory operating fee. It excludes VAT on those fees, which is reclaimable if you are VAT-registered, so the platforms line up on what they actually keep. Amazon FBA fulfilment and Shopify's monthly subscription are excluded too; Shopify is not shown for UK as it is a self-hosted store rather than a marketplace.
See also the US fee comparison and theDE fee comparison.